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Marriott Assistant Manager, Loyalty Marketing, APAC (1 Year Contract) in Hong Kong S.A.R., Hong Kong

Job Number 19080629

Job Category Sales and Marketing

Location Asia/Pacif/Australia Region, Suite 1108 11th Floor Cityplaza One, Hong Kong S.A.R., Hong Kong, Hong Kong S.A.R. VIEW ON MAP

Brand Corporate

Schedule Full-time

Relocation? No

Position Type Management

Start Your Journey With Us

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

JOB SUMMARY

The Assistant Manager, Loyalty Marketing is a highly dynamic role tasked with formulating Customer engagement strategies, support loyalty marketing campaign execution and lifecycle marketing, in order to further enhance member engagement and the Marriott’s loyalty programs positioning across Asia Pacific.

CANDIDATE PROFILE

Education andExperience

  • Degreeholder preferably in Business, Marketing or Communications.

  • 2-4 years of experience in marketing with solid exposure in large-scale loyaltyor CRM program, marketing communications and promotions.

  • Analyticalskills to leverage data and create effective offers and promotions.

  • High-levelunderstanding of email marketing platform, analytics and content managementsystem is a preference.

  • Excellentcommunications and organizing skills. Well organized, manage projects andpriorities with on time, on budget delivery.

  • Experiencein collaborating in a matrix-managed environment, and across multiple anddiverse groups.

  • Self-starterwho performs well with appropriate supervision and has a track record ofproducing results.

  • Highlyenergetic and demonstrates ability to coordinate multiple projects andcompeting priorities.

  • Businessacumen, works effectively in professional collaborative, internationalenvironment with cross-functional teams.

  • Creativemindset of continually thinking and presenting new ideas on how to enhanceMarketing's impact on the business

  • Excellentcommand of written and spoken English and Chinese (including Putonghua).

  • StrongPC skills including MS Word, Excel, PowerPoint and Chinese character input.

CORE WORK ACTIVITIES

  • Localizeand adapt global loyalty branding campaign to ensure it is relevant andimpactful for markets in Asia Pacific

  • Understandconsumer trend and behavior as well as global/APAC business goals to developand execute insight driven initiatives, such as member exclusivebenefits/offers/events, property activation and social engagement activities.

  • Manageemail campaigns (from develop to reporting), analyze current email campaignsand make recommendations for improvement. Managing trigger email campaignsthroughout the customer lifecycle to drive sales/incremental.

  • Planand manage loyalty marketing communications across owned and paid channels todevelop calendar and prioritize stories and offers according to the businessobjectives

  • Manageand work with creative and other agencies, to develop brand merchandise,marketing materials and program collaterals in all relevant languages.

  • Ownand manage loyalty marketing brand and marketing governance. Liaise withinternal and external parties to ensure all ATL/BTL messages are align withbrand guidelines.

  • Monitorindustry trends, tools and customer insights to stay current.

  • Measure,analysis and review program performance, track progress on KPIs to ensure thebusiness goals are met. MANAGEMENT COMPETENCIES Leadership

  • Adaptability- Maintains performance level under pressure or when experiencing changes orchallenges in the workplace.

  • Communication- Conveys information and ideas to others in a convincing and engaging mannerthrough a variety of methods.

  • ProblemSolving and Decision Making - Identifies and understands issues, problems, andopportunities; obtains and compares information from different sources to drawconclusions, develops and evaluates alternatives and solutions, solvesproblems, and chooses a course of action.

  • ProfessionalDemeanor - Exhibits behavioral styles that convey confidence and commandrespect from others; makes a good first impression and represents the companyin alignment with its values.

ManagingExecution

  • Buildingand Contributing to Teams - Participates as a member of a team to move towardthe completion of common goals while fostering cohesion and collaboration amongteam members.

  • Drivingfor Results - Sets high standards of performance for self and/or others;assumes responsibility for work objectives; initiates, focuses, and monitorsthe efforts of self and/or others toward the accomplishment goals; proactivelytakes action and goes beyond what is required.

  • Planningand Organizing - Gathers information and resources required to set a plan ofaction for self and/or others; prioritizes and arranges work requirements toaccomplish goals and ensure work is completed.

BuildingRelationships

  • CoworkerRelationships - Interacts with others in a way that builds openness, trust, andconfidence in the pursuit of organizational goals and lastingrelationships.

  • CustomerRelationships - Develops and sustains relationships based on an understandingof customer/stakeholder needs and actions consistent with the company’s servicestandards.

  • GlobalMindset - Supports employees and business partners with diverse styles,abilities, motivations, and/or cultural perspectives; utilizes differences todrive innovation, engagement and enhance business results; and ensuresemployees are given the opportunity to contribute to their full potential.

GeneratingTalent and Organizational Capability

  • TalentManagement - Provides support and feedback to help individuals develop andstrengthen skills and abilities needed to accomplish work objectives.

Learningand Applying Professional Expertise

  • AppliedLearning - Seeks and makes the most of learning opportunities to improveperformance of self and/or others.

  • BusinessAcumen - Understands and utilizes business information to manage everydayoperations and generate innovative solutions to approach business andadministrative challenges.

  • TechnicalAcumen - Understands and utilizes professional skills and knowledge in aspecific functional area to conduct and manage everyday business operations andgenerate innovative solutions to approach function-specific work challenges.

  • Communications-The ability to useknowledge of communication strategies to effectively convey and disseminateinformation in a way that enables understanding, “buy in,” and action.

  • Communications andMedia-Knowledge of media production, communication, and disseminationtechniques and methods. This includes alternative ways to inform and entertainvia written, oral, and visual media.

  • Communications andMedia-Knowledge of media production, communication, and disseminationtechniques and methods. This includes alternative ways to inform and entertainvia written, oral, and visual media.

  • BasicCompetencies - Fundamental competencies required for accomplishing basic workactivities.

  • Basic Computer Skills - Usesbasic computer hardware and software (e.g., personal computers, word processingsoftware, Internet browsers, etc.).

  • Mathematical Reasoning - Adds,subtracts, multiplies, or divides quickly, correctly, and in a way that allowsone to solve work-related issues.

  • Oral Comprehension - Listens toand understands information and ideas presented through spoken words andsentences.

  • Reading Comprehension –Understands written sentences and paragraphs in work related documents.

  • Writing - Communicateseffectively in writing as appropriate for the needs of the audience.

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

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