Diageo Reserve Luxury Portfolio Ambassador in KBL, Kenya




Reporting Location:






Type of Job:


External Job Description:

C o nt ex t :

The Reserve Luxury Portfolio Division is a team of highly trained individuals who focus on super- premium and luxury led opportunities across the discerning on-trade, demonstrating industry leadership in both volume driving and brand building activity. Discerning TLA/RLA accounts are icons within the trade and create a halo for brands.

P u r p o s e :

This is a commercial position aimed at building the Reserve Luxury Portfolio knowledge, awareness

and adoration with our Diageo Reserve Luxury Portfolio sales-forces as well as the TLA and Pacemaker stakeholders, driving and inspiring customer loyalty and demand, which will in turn transform into consumer demand.

Ma r k e t C o m p lex ity

  • The Reserve Luxury Portfolio business has a challenging growth & innovation agenda.

  • The challenge in the on-trade is driving penetration and frequency of consumption, the off trade is challenged with retail consolidation & pricing.

  • This is a highly complex role covering a broad portfolio of brand

  • Deep understanding of what is important to Reserve Luxury Portfolio customers.

  • Has their finger on the pulse of what is happening on the ground

  • Ability to identify emerging trends & insights. Tenacious in translating this knowledge into commercial actions quickly.

  • Category Knowledge across Spirits.

  • Passion for luxury dinks and non-drinks brands, our customers & our consumers

  • Ability to develop strong relationships with trade partners

Qua l i f i ca t i o ns a nd E x p e r i e nce R e q u i r e d

  • Excellent knowledge of the drinks and non-drinks luxury goods sector

  • Proven passion to live life of the luxury sector and bring our brands to life

  • Outstanding and proven presentation skills

  • Must possess excellent mixology skills with a solid Spirit (and Wine) knowledge

  • Proven training ability, persuasive selling skills, passion for wine and the high end drinks business, with respect to customers and consumers

  • Good informal relationships with wine, culinary and lifestyle journalists an asset

External Job Title:

Reserve Luxury Portfolio Ambassador



Image List: