Unilever PDC Insight Analyst, Personal Care in Leatherhead, United Kingdom

PDC Insight Analyst, Personal Care

Description

Insight Analyst

Salary: Up to £39,000 plus benefits

Location: Leatherhead

BENEFITS: BUPA, Pension, Bonus, Free Gym, Staff Shop, Shares

Background

Digital is changing everything about how consumer goods companies go to market. At Unilever we were at the front of the media revolutions in print advertising in the 1890s, in Radio in the 1930s and in TV in the 1960s. Now we intend to be at the front of the digital revolution. At the heart of our response to this Digital Revolution is our People Data Centres – delivering powerful groundbreaking insights and facilitating one billion relationships with consumers. We need to blend social data with consumer contact centre data with CRM data with search data with ratings & reviews data and so much more. This will allow incredible insights and precision marketing. You can read more about our ambitions in the latest edition of the Harvard Business Review and you can see for yourself with our acquisition of the Dollar Shave Club that our company is investing hugely in this space. We need people with real passion for digital and analytics, who are not afraid to break convention and want to be a revolutionary within our business.

Key focus areas for this role are:

The People Data Centre Insights Analyst will be part of the UK Market PDC team, and will be responsible for analysing a wide range of data to help inform marketing, brand and business strategies They will ensure that internal briefs are translated into analytical projects and will be responsible for ensuring the analysis is relevant for their specific category and the UK market. They will be comfortable using a wide range of analytical tools to help with their analysis, and be familiar with both digital data such as social and search right through to traditional business data such as penetration and brand equity. The individual will be responsible for providing quantitative and qualitative analysis and insight on PDC projects, whilst working alongside specialist analysts in the speciality hubs where required. As such they need to be comfortable working on their own analytics projects and also be able to work with specialist experts on larger, more complex briefs.

Job Summary:

  • Work closely with the Insights Manager to translate internal briefs into analytical projects (to include refining the initial brief and asking the ‘right questions’, working through potential hypotheses and storyboarding the output)

  • Conduct analysis using in-house analytics tools, and be comfortable analysing a range of social and business data

  • Building and testing basic queries on in-house social and search data tools

  • Building and maintaining dashboards for internal customers using internal visualisation tools

  • Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications and new product development

  • Synthesising data and analysis into impactful, action-orientated reports for internal partners

  • Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in formal presentation style

  • Monitor progress of deliverables and actively work with delivery analysts in the speciality hubs where required on complex briefs – primary responsibility will involve a high degree of communication with a PDC Insight Planner, who will not be co-located

  • Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects

  • Arrange a follow-up meeting with customers after they have received their analysis to ensure that it has been helpful and document any scope for improvements to the service

  • Maintain a catalogue of previous requests/projects and lead the central database of case studies / outputs

  • Proactively flags any workloads issues or problems to the PDC Insight Manager and sees opportunities for new services based on demand

  • Updates workflow trackers

  • Uploads briefs & deliverables to PeopleWorld

Interfaces

  • Market: The role will have local scope and deal with a specific market and its brands

  • The job holder will not have any people management responsibilities but will commission work to an analyst hub

  • The job holder will work very closely with an Insight Planner in the analyst hub, who will not be co-located. The Insight Planner is a peer to the Insight Analyst, and manages a pod of analysts who deliver a brief. The Insight Planner will communicate on a daily basis with the Planner, primarily via video conferencing.

  • The job holder will have to work with other PDC Insights Analysts to share learnings and ensure that an equal quality of output is being achieved

  • The job holder will have to ensure that briefs are completed by the analytical pool to the required standard and in a way that answers the original request

Key Requirements:

  • Experience in an analytical role and providing insight and recommendation based on analysis

  • Some experience of using analytical tools

  • Some data modelling or query building experience

  • Experience of “storytelling” in a corporate context, and crafting clear, compelling messaging

  • Experience of understanding business questions and writing appropriate briefs

  • Experience of social analytics or NLP tools

  • Experience briefing technical teams and being able to translate business objectives into analytical hypotheses

  • Passion for the digital world and its implications for business

Company Overview

Unilever is a global Fast-Moving Consumer Goods company in the UK and Ireland. We are already on target to achieve our huge ambition to double the size of our business globally whilst reducing our environmental impact. We are growing our business and also doing what is right for our consumers, community and environment. We are developing brands for people’s lives today and for the changing environment tomorrow - making sustainable living commonplace.

Working at Unilever means that you get to take part in this exciting journey and work with amazing people who are really passionate about our large portfolio of famous brands. We want to improve billions of lives and you too can join us in making a sustainable difference.

Application Process

Online Application >> 1st Interview >> 2nd Face to Face Interview >> Job Offer

Please note: As part of the job application, you will be asked to complete a brief online application form. Completion of the form is required in order to be considered. Please allow yourself enough time to complete the application form as when filled out partially or not at all it may adversely affect the progress of your application. Please be aware that you will have to complete the form at once as you will be unable to return to it later.

Unilever is an equal opportunity employer.

Job: Marketing

Primary Location: United Kingdom-United Kingdom (County level)-Leatherhead-Leatherhead Head Office

Schedule: Full-time

Shift: Day Job

Unposting Date: Feb-28-2019

Req ID: 190001SM