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General Electric Mexico Business Manager – Ultrasound in Mexico City, Mexico

Role Summary:Is accountable to grow sales revenue, drive coherent product differentiation and commerial strategy for a specific GEHC product/product range or segment. Optimizes the use of resources to cover market potential for product/product range or segment in order to achieve the operating plan. Responsible to update upstream marketing and engineering of evolving market and customer needs to drive the continuous product innovation adapted to local market needs. Has direct management responsibility.

Essential Responsibilities:

  • Financially accountable to set and achieve the quarterly and yearly Product/Solution/Service P&L Operating Plan targets (where applicable)

  • Timely and accurate forecasting of pipeline and sales per the normal reporting cycles within the Product Business unit and Geographical Region as well as input into yearly business planning e.g. Growth Playbook and Session II

  • Continuously update understanding the customers changing clinical and/or operational challenges, develop deep clinical and technical knowledge including awareness of current and future trends in healthcare technology and healthcare funding mechanisms

  • Understand and analyze market dynamics and competition to develop business opportunities for the Account and Product Specialist teams in the geography

  • Act as reference point to the Regional/Zone account teams and lead, coach and direct the differentiation ie. position, value proposition, and key message of the product/solution/service. Ensure and validate up to date knowledge of product positioning

  • Manage professional relations with key customers, academia, government & administrative bodies and nurture relationships with professional society stakeholders

  • In conjunction with relevant marketing and regional SFE resources, determine the market potential for their product/product range or segment and prioritize the opportunities

  • In conjunction with Zone Manager, align territories to market potential and priorities and assign optimal sales resources & determine and drive ownership of order and configuration quality at the point of entry to ensure accuracy, configuration integrity and that all requirements are tied to documented customer inputs

  • Attract, retain, educate and develop world-class commercial talents to realize product commercial strategy

  • Ensure compliance and execution of the regional sales process and rules of engagement within their teams

  • Communicate, execute and leverage the Variable Sales Incentive plans with their teams and ensure all team members utilize the required sales systems to create pipeline visibility and accurate forecasting

  • Drive optimal operating mechanisms to monitor and track progress of opportunities in the pipeline, forecast performance against Operating Plan, and deliver on fulfillment targets and order backlog commitments

  • Drive performance management within the team, providing a regular operating mechanism of feedback and coaching and managing the annual appraisal system

  • Provide regular, timely and productive team and individual development feedback

  • Ensure and drive the sharing of best practices on opportunity management

  • Work with the team and drive employee engagement activities to ensure retention across the zone

  • Act as a role model for collaborative mindset across functions

  • Facilitate effective communication & trustful collaboration within the Zone/Product matrix organization

  • Act as a primary product customer point of contact in the sub region and represents the product/product range in case of multi-product projects and cross-P&L business events

  • Development of channel partners (direct/indirect)

  • Act with synergies inside of CCS and Healthcare

Quality Specific Goals:

  • Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position

  • Complete all planned Quality & Compliance training within the defined deadlines

  • Identify and report any quality or compliance concerns and take immediate corrective action as required


  • Bachelor's Degree from an accredited university or college

  • Experienced in Business Management or Sales / Marketing in progressive leadership positions within the Healthcare industry with in-depth knowledge of healthcare market and decision makers

  • Demonstrated business management and resource allocation skills including business plan development

  • Knowledge of GEHC and exceptional knowledge of products and services offered within the modality

  • Exemplary people management, leadership skills, as well as sales coaching & team building skills

  • Business acumen; financial and organizational skills

  • Advanced negotiation, problem solving and influencing skills

  • High level presentation and interpersonal skills; able to communicate and present ideas to customers in a way that produces understanding and impact that build effective strategic relationships

  • Ability to energize, develop, and build rapport, collaboration and influence at all levels within an organization

  • Act as inspirational leader with optimism, highly approachable and humble

  • Ability to operate effectively in a multi-tasking, dynamic environment, while maintaining a forward-thinking and customer-first attitude

Desired Characteristics:

  • Master’s degree preferred

  • Fluency in English language

  • Healthcare experience

  • Direct and/or Indirect management experience; managing in a matrix organization

  • Track record in high technology product sales / solutions and building high-performance teams

About Us:

GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE’s mission and deliver for our customers.

Additional Locations:Mexico;Mexico City;