Lenovo Web Demand Generation Coordinator in Sao Paulo, Brazil
Ownership of Demand Generation activities, with KPIs focused on sales conversion and web marketing activities for E-Commerce route. This position will interlock directly with Web Sales Manager and Web Content/Merchandisers to define and to execute the lead generation strategies for all web routes. He/She will be involved in weekly meetings with the extended teams (including consumer, marketing, and web production, etc.), choosing the investments and how to play with several sub-routes at same time with complementary campaigns to get the best conversion and costs for each one.
Key Roles & Responsibilities
Find and target the best touch points to engage customers with lenovo.com and optimize each of them to attract the highest quality leads
Control demand and allocate efforts and investments on high ROI operations and tools.
To own interactions with key alliance players like Google, Microsoft, Intel and others.
Assures growth on affiliates program;
Manage email execution, assure database expansion, provide services for verticals and apply global best practices, working with designers;
Planning and executing Paid Search campaigns for E-Commerce with service providers, assuring best practices and reviewing the execution;
Work with merchandisers for both direct and indirect E-Commerce to identify opportunities and to define tactics for better ROI with minimized channel conflicts;
Monitor and control of contracted agencies, controlling guidelines, SOW, POs and budget allocation
To measure results and set sales tactics based on results. Action over the portfolio (feedback) and demand generation programs to ensure optimization of the route.
Unify demand generation operations and reduce competition against e-tailers and lenovo.com.
Use the know-how of E-Commerce to define strategies with MarketPlace/e-tailers and product teams. - Bachelor's degree in Online Internet Marketing or related field with emphasis on Digital Media and Web advertising.
Fluent in English (Spanish is desired).
Deep knowledge and proven experience of digital demand generation programs (affiliate, display, Social Media, Search, e-mail marketing, etc.) to ensure optimization of investments.
Passion to drive a fast paced, end to end business using marketing skills.
Ability to stay focused and react to daily market (pricing/promotion) and analytics input.
Strong leadership and negotiation skills needed to manage relationships with extended teams to ensure proper support.
Web analytics to measure results and set sales strategy based on data trends.
Strong customer delight attitude.
Job ID #: 62896
Position Title: Web Demand Generation Coordinator
Location: BRA-Sao Paulo
Functional Area: Marketing
Facility: Regional Office
Relocation Provided: No
Education Required: Bachelors Degree
Experience Required: 3 - 5 Years
Travel Percent: 0