AbbVie Digital Manager in Shanghai, China

Digital Manager

China, Shanghai, Shanghai


1 additional location

China, Shanghai


Requisition #1900568

  • Play an active part within brand teams and identify opportunities to work collaboratively with cross-functional colleagues to deliver on brand objectives

  • Provide input on trends and opportunities during preparation of affiliate patient strategy and brand plans

  • Propose patient strategies to Brand Teams which synergize with cross-functional brand objectives, global reputation efforts and in-country objectives

  • Develop and lead a strategic, pro-active Patient Relation agenda to shape external issues towards patient-centricity

  • Build strategic relationships with patient associations to understand patients’ needs and concerns, identify stakeholders and influencers, align mutual priorities and plan activities that impact decision makers

  • Empower/support associations in providing patient information and support services; utilize cross-functional expertise where possible

  • Develop and implement both local and regional AbbVie patient strategies; being part of a regional patient relations team (if appropriate)

  • Bachelor degree in Communication, PR, Public Affairs or Medical/Pharmacy/Nursing; Masters degree in Communication, PR, Public Health (preferred)

  • Relevant experience in PR or marketing (preferably in healthcare)

  • Previous experience working with patient associations or NGOs with track record of success in being patient and flexible to successfully work with public organizations

  • Experience in market research and analyzing and interpreting data and trends to translate these into opportunities for AbbVie and to actively listen to all internal/external stakeholders to understand their needs/issues/opinions

  • Experience managing programs and projects in complex legislative environments and with multiple stakeholders

  • Experience in lobbying and track record of success in developing convincing messages to successfully lobby stakeholders and encourage change. Strong ability to adapt to audience to create links with people from diverse backgrounds

  • Experience and success track record of being able to empathize with patients to build insight into their needs/issues and strengthening communication channels

Additional Information

  • Travel: 接受,25 % 的时间

  • Job Type: 熟练工

  • Schedule: 全职