Allison & Partners Senior Account Executive in Singapore, Singapore
To work closely with and maintain high-level business, trade and/or consumer media and in?uencer contacts.
To act as the account lead on smaller pieces of business and/or to lead individual portions of larger pieces of business.
SAEs are at the heart of a successful account. Part media relations expert, part strategic thinker and part client hand-holder, SAEs are responsible for assisting with all aspects of an account.
As the right-hand to an AM or Director, SAEs begin to straddle both the account work (media relations, pitch development and conference work) and the strategic elements (plan development, client counsel, etc. A proven track record with media is a must, as clients should view an SAE as the go-to when it comes to reporter beats and interests as well as trendspotting and newsjacking. SAEs, in turn, should also be capable of providing this knowhow to junior staff, guiding them through pitch challenges and assisting with their professional development.
SAEs should also begin to hone in on their interest areas, proactively looking for opportunities across the agency to refine their skills and fuel their passions. This includes taking time to network outside of the office, attend conferences/events, and meet with reporters and influencers to strengthen relationships.
Duties and Responsibilities
Acts as right-hand to account manager or director
Supervises AEs, AAEs and ACs alongside account managers
Serves as resident expert on client, competitive environment and related subjects
Maintains regular client contact, both verbal and written, across a range of accounts
Actively pursues media to secure press results; networks and builds relationship with key media
Develops story angles, both planned and proactive
Oversees development and implementation of account strategy, delegating appropriate assignments to teams and jumping in on tactics
Begins developing skills outside of traditional media, including integrated campaigns, social media, influencer work, etc.
Works with account manager or director to forecast account budgets and monitor team hours throughout the month
Works with account managers and directors to develop big picture skills vis-à-vis strategic planning, client development, integrated campaigns, social media, etc.
Responsible for developing solid ?rst drafts of creative and strategic client and new business plans Writes and/or edits materials with keen eye, providing near-final copy for review to his/her AM or Director
Participates on an Allison+Partners? committee
Actively markets the ?rm through participation at industry events
Promotes and upholds Allison+Partners? core values
Bills 135 hours of client work per month
BA or BS in related ?eld required
Requires 4+ years of public relations, marketing or related experience
Works well under pressure
Excellent writer in need of minimal editing
Strong media relations skills and proved industry relationships
Team builder and leader
Manages time well, prioritizing deadlines and managing up in terms of workload
Demonstrates strong management potential and interest
Positive attitude toward work and clients