Caterpillar, Inc. Marketing Specialist in South Australia, Australia

Marketing Specialist


As a Marketing Consultantfor Hydraulic Excavators, you will have responsibility for developingcore content to support HEX new machine introductions. This requires knowledgeof machines, as well as customers and their purchase criteria and behaviors.This position develops and executes content that 1) creates positive customerexperiences online; 2) provides sales support for dealer and field teams; 3)supports go to market commercial strategies; and 4) ensures NPI marketingreadiness is achieved.

Job Duties/Responsibilities mayinclude but are not limited to:

  • Supporting Digital First Work Stream Lead in GCI’s Go To Market Strategy - ensure alignment with training and segmented marketing work streams

  • Developing, writing and delivering core content and materials for HEX, with a focus on technical specifications documents

  • Working collaboratively with GCI Global and Regional Product Application Specialists and HEX engineering teams to ensure accurate and consistent marketing communication

  • Working with enterprise process owners or outside suppliers to execute and publish content

  • Adhere to core content and go to market budgets


Required Qualifications

  • Bachelor’s degree in Marketing, Engineering, or Business

  • 2 years marketing or technical document creation experience

  • Knowledge of Cat Excavators

  • Experience writing product marketing, training, or sales support content: Creation of content in written English (for global translations) is required.

  • Ability to work independently – to implement, execute, and meet deadlines.

  • Strong organizational, planning and communication skills

Desired Qualifications

  • Cat field or dealer experience

Job Marketing / Sales / Product Support

Primary Location Australia-South Australia-South Australia

Unposting Date: Feb 24, 2019, 11:59:00 PM

EEO/AA Employer. All qualified individuals – including minorities, females, veterans and individuals with disabilities – are encouraged to apply.

Relocation assistance is available for this position.

Req ID: 1900018W