Facebook Strategic Partner Development - News and Entertainment, Canada in Toronto, Canada
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
The Canadian Media Partnerships team is seeking to grow its practice in News and Entertainment by adding a proven, talented and multi-dimensional team member in Toronto.
The role will work directly with partners in News and Entertainment (broadcasters, publishers, studios, labels, musicians, talent, influencers and creators) to drive strategic and tactical programs, learn their businesses and act as a key consultant to help impact partner revenue and business goals. This role will also lead tentpole event partnerships in entertainment.
The role will also support these and other Canadian media partners in creating holistic approaches to audience development and conversion through content and distribution, in collaboration with internal subject matter experts as applicable. The role will be an internal advocate for these partners working directly with Product, Engineering, Sales, Marketing, Operations and others; and will work cross-functionally with colleagues in Marketing Solutions, Communications and Public Policy to support Facebook Canada and global initiatives.
The Media Partnerships team is the face of Facebook to our external relationships and works with Canada’s largest media companies, TV networks, publishers, celebrities, creators and talent.
This position will be based in Toronto, Canada and report to the Head of Media Partnerships, Canada.
Develop and drive strategies to scale product adoption and product features for News and Entertainment partners
understand and support the application of these products with partners to drive their desired business outcomes
Support key News initiatives in the market, specifically as it relates to distribution and recurring revenue conversions
Be the face of Facebook in the market and manage relationships with Entertainment partners (broadcasters, publishers, studios, labels, talent, creators,…)
Manage key event partnerships in Canada (film festivals, industry awards shows,…)
Handle day-to-day operations with our Entertainment partners, field and prioritize incoming requests, troubleshoot partner issues, and improve partner performance
Track, analyze and communicate key quantitative metrics and business trends to managed partners & monitor progress
Support external scaled partner education and communication efforts
Support quarterly business reviews with Canada’s largest media companies
Work with cross-functional partners in Marketing Solutions, Communications and Public Policy to drive the overall Facebook Canada strategy
Work with relevant internal teams to ensure that Facebook is taking partner input into account in relevant product and policy decisions
Undergraduate degree or technical diploma
5+ years of industry experience in social media, digital media, account management, or marketing strategy
Experience drawing actionable insights from data, thinking strategically and turning these insights into recommendations and actions
Experience impacting internal policies and providing recommendations
Experience with Facebook ad platforms
Experience orienting a partner to fundamental account management and marketing solutions strategies/tactics
Experience managing projects cross-functional projects across time zones
Communication and presentation experience with all levels of management and at industry events
Experience driving partnership or client strategy at a media company or consumer internet company, impacting a diverse set of industries including broadcast, digital publishing, and entertainment
Understanding of Facebook products and social media landscape
Understanding of the entertainment and publishing ecosystems on Facebook & Instagram